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Green entrepreneurship is a topic of transcendental importance for today's societies. Studies on why entrepreneurs engage in green business have primarily focused on external influences, paying little attention to internal factors such as cognitive mechanisms. This study aims to fill this gap by focusing on the characteristics of the perceived (psychological) time of entrepreneurs who choose green businesses.

Using a sequential exploratory mixed methods design, this study conducts a series of 20 in-depth interviews with green entrepreneurs in Russia, an emerging economy, and then formulates the hypotheses. The hypotheses are tested in the quantitative phase by surveying 389 green and non-green entrepreneurs.

The data obtained in the survey phase support several hypotheses. Specifically, green entrepreneurs think more critically about their past than their non-green colleagues. Similarly, green entrepreneurs have a longer time perspective and are more focused on possible future events. Finally, green entrepreneurs are farsighted and perceive the future more negatively than non-green entrepreneurs.

The data obtained in the survey phase support several hypotheses. Compared with non-green entrepreneurs, green entrepreneurs think more critically about their past, have a longer time perspective and are more focused on possible future events. In addition, green entrepreneurs are farsighted and perceive the future more negatively than their non-green counterparts.

This study contributes to the least examined area in the relevant literature by identifying internal factors that explain green entrepreneurship. Furthermore, to the best of the authors’ knowledge, it is one of the first to provide an in-depth understanding of the characteristics of the perceived (psychological) time of green entrepreneurs.

The purpose of this paper is to explore how students’ entrepreneurial attitudes are related to their economic attitudes regarding business, investments, savings and consumption. The study presents a new research tool to analyze the characteristics of the economic mind – the economic attitudes questionnaire.

The method consists of a multiple-factorial questionnaire, a verification of reliability and internal validity (exploratory and confirmation factor analyses), a quantitative survey and a correlation analysis.

Two main ways of preparing students for a market economy are identified: one is connected to entrepreneurship, and the other to rational investment and financial planning. The complex nature of economic attitudes’ interaction is confirmed: by the direct relationships between entrepreneurial attitudes of students and investment activity, and between risk and satisfaction and consumer opportunities, as well as by the negative relationships between entrepreneurial attitudes and the level of mistrust to banking structures, unwillingness to make savings, unwillingness to share and financial pessimism. The economic attitudes questionnaire was developed and it showed sufficient validity and reliability on samples of student youth.

The study was limited to Russian students.

Adapting the questionnaire to other cultures will allow conducting cross-cultural research of entrepreneurial attitudes, which may be relevant in the global economy.

The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.

The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country.

Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM.

Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle.

The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

El presente estudio busca comprender a profundidad la forma en que los consumidores crean valor en sus vidas usando WhatsApp, la aplicación líder de mensajería instantánea basada en móviles (MIM).

El estudio adopta la perspectiva de la lógica dominante del cliente y utiliza un diseño cualitativo multimétodo que involucra 3 grupos focales seguidos de 25 entrevistas a profundidad. El escenario de estudio es Ecuador, un país Latinoamericano.

El análisis e interpretación de los relatos de los participantes hace posible identificar y comprender la creación de cuatro tipos de valor: Mantener y fortalecer relaciones, mejorar el desempeño de roles, apoyo emocional y, diversión y entretenimiento. Adicionalmente, el estudio propone un modelo conceptual de creación de valor aplicado a MIM.

La comprensión de la forma en que los consumidores crean valor en sus vidas usando MIM, es importante no solo para las empresas que ofrecen aplicaciones MIM, sino también para las empresas que desarrollan otras aplicaciones para móviles o para aquellas que desean usar MIM como canal electrónico para estrategias boca a boca.

El presente estudio es uno de los primeros en abordar el área del comportamiento del consumidor en el uso de tecnologías desde una perspectiva de la lógica dominante del cliente. Esta perspectiva permite presentar una visión cualitativa integrada de la creación de valor, en la cual el consumidor es el protagonista.

The planning of the strategic regions' development is hampered by numerous uncertainty factors, which creates problems for public administration bodies. This research aims to develop a method for assessing the abilities of the region's economic system to adapt to uncertain conditions as a methodological basis for implementing public administration measures. The authors conducted a study of the dynamics of the development of the federal districts of Russia in 2019–2021. The conducted study revealed the heterogeneity of the reaction of regional economic systems to the impact of uncertainty factors, although the overall dynamics of the country's development were positive. The research methodology includes the determination of relative changes in the main indicators of socioeconomic development of regions and their contribution to the country-wide dynamics from the beginning of the occurrence of uncertainty factors to the recovery stage; their adjustment, considering the rigidity indicators; ranking of regions by the level of adaptability of the economic system; development of a differentiated set of measures to improve the adaptability of each type of economic systems. The authors determined that a high level of rigidity causes a low adaptability of the economic system to changes. The authors tested the methodology for assessing the adaptability of the economic system on the example of the federal districts of Russia. The authors distinguish three types of regional economic systems, depending on their adaptability, and apply a differentiated approach to substantiating regional policy measures.